There is business growth, and then there is fintech business growth. With a projected average annual growth rate of 22%, this industry is poised to go from $11 billion to over $300 billion in a matter of 5 years.
Thus, it’s probably best you equip yourself with some fintech stats. If nothing else, just so you can drop a few knowledge bombs on somebody for the next time they ask you, “what are the top fintech companies?”
As to fintech being a bridge to economic inclusion or whether it’s a good investment or not, each person should decide that on their own. But keep reading to discover some fascinating facts you probably didn’t know about this evolving intersection of financial services and technology.
What’s a unicorn: It is a term used in the venture capital world to describe a privately held startup with a value of over $1 billion dollars. Unicorns are seemingly becoming more frequent these days. As of June 2020 there were more than 600 unicorn companies across the globe!
What Is Fintech?
The term FinTech stands for Financial Technology. It is an umbrella term used to describe the collection use of computer software and other modern tech by businesses to offer consumers automated, assisted, and improved financial services.
If you’ve ever setup a digital wallet on your phone, you’ve experienced one type of fintech.
What are the different types of fintech products and services?
Mobile wallets and payments are the two areas that have been the most affected by fintech as of late, but by no means the only two. Here are some other services falling under the fintech:
- personal finance
- payments and billing
- lending (especially peer-to-peer)
- insuretech (insurance technology)
- money transfer and remittance
- capital markets (stock trading and others)
- wealth management
- mortgage and real estate
- regtech (regulatory technology)
As you can see, fintech is not limited to a certain industry or trend. Which is particularly what makes it so exciting going forward, and why companies are rushing to out-compete one another.
There is a good chance you’ll experience a change in the way you manage your finance in the coming years, from the tools you use to manage and pay your bills, to how you obtain loans and insurance, to how you send and receive money, and who knows you may even start using crypto!
Sneak peek of the fintech stats ahead:
- By 2023, the global fintech market is projected to reach $305.7 billion.
- Fintech’s current market share is just slightly over 1% of the global financial industry.
- Robo-advisors are expected to manage $2.8 trillion in assets by 2023.
- By 2035, Artificial Intelligence is projected to increase productivity by up to 40%.
- E-commerce is one of the biggest growth drivers of fintech.
- Majority of traditional banks fear losing revenue to innovative fintech disruptors.
- The Americas has done over $50 billion in fintech deals in just the first half of 2021.
- 42% of companies claim to have difficulties sourcing AI talent for hire.
- Blockchain is set to hit almost $20 billion dollars by 2024.
Fintech Industry Statistics to Know
1. The global fintech market is projected to reach $305.7 billion by 2023.
(Source: Research & Markets)
As more and more people use their mobile devices and other tech-based solutions for financial purposes, the demand for innovative banking solutions rises. As you can also see by looking at our stats highlighting the growth of digital banking.
Contemporary fintech companies are sprouting up all over the place to meet demand, but so too are seasoned banks and firms who seek too compete and establish dominance in a new world.
This race for market share in the fintech world is what is projected to propel this industry from $11.8 billion in 2018 to near $306 billion in 2023, at an compounded annual growth rate of 22.17%.
2. 96% of consumers across the globe are aware of at least 1 alternative fintech company or service.
The fintech industry doesn’t seem to be so fringe anymore, these days it’s at the forefront of the minds of consumers and corporate suits alike. It appears that consumers like what they’re seeing!
In addition to almost everyone knowing of at least one fintech firm, 64% of global consumers report having used one or more of these fintech platforms. Doubling the 2017 figure of 33% and absolutely towering over the 2015 adoption of fintech services figure of 16%.
Ernst & Young conducted it’s survey through online interviews with more than 27,000 consumers in 27 different markets spanning 6 continents. Ten of those markets were emerging markets.
3. Fintech market share totals to slightly over 1% of the global financial industry.
(Source: CB Insights)
According to CB Insights Global Fintech Report, the global financial sector is on track to reach $26.5 trillion in 2022, at a compounded annual growth rate of 6%.
In contrast, when all the fintech unicorns were added up for the same 2019 period, the fintech market share stood roughly at $187 billion. Which is just over 1% of the global financial industry; a number that is seemingly destined to rise in the coming years, judging by current projections.
4. Robo-advisors are expected to manage $2.8 trillion in assets by 2023.
(Source: Statista I)
According to Statista, the robots are coming! In fact, as it stands in 2021, assets under management in the robo-advisor segment is around $1.42 trillion.
Expectations point to this figure growing at an annual growth rate of 18.83% and reaching $2.84 trillion dollars by 2025. With the number of users expected to be around 478.8 thousand by 2025.
Interestingly, the average amount of assets under management by robo-advisors (per user) is estimated to be around $4,873 in 2021, with the United States populous leading the way in usage.
5. AI expected to power 95% of all customer interactions in the next decade.
If technology has it’s way, you won’t be asking to speak with a human representative much longer. Because exceptionally superior banking-related chatbots are in the works, as customer-bot interactions are projected to grow by 3,150% between 2019 and 2023.
In an ongoing customer-centrism oriented obsession, companies are placing increasing emphasis on extracting valuable insights from every touch-point with their consumers. If we’re being honest, the chatbots are definitely getting better, and soon we may not even be able to differentiate.
6. More than 100 million people used proximity mobile payments in 2021.
(Source: Statista II, eMarketer)
Throw this fintech stat on contactless payments into the pyramid of things the global covid-19 pandemic disrupted. According to data from Statista and eMarketer, in-store mobile payments are on a 29% year-over-year growth trajectory.
And they are estimated to account for more than half of all smartphone users by 2025. Additionally, e-wallets (cards on your phone) are expected to make up almost a third of all point-of-sale payments in 2022.
What’s Driving Fintech Development?
7. Retail payments are a huge driver and account for 25% of the fintech market.
People are paying companies digitally at a growing rate. Apple is being paid digitally by almost 44 million users as of March 2021, and it is expected to add over 14 million more payees by 2025.
As it pertains to other companies utilizing proximity mobile payments, Starbucks is being paid digitally by 31.2 million users, Google Pay by 25 million users, and Samsung Pay with 16.3 million users. All of whom are expected to add users in the coming years.
But financial technology companies are in many other sectors as well, including:
- retail lending and financing (14%),
- retail investing (14%),
- commercial payments (12%),
- commercial lending (9%).
As well as other customer segments like account management at smaller percentages.
8. At a compounding annual growth rate of 10-12%, E-commerce is one of the biggest growth drivers of fintech.
Does this come as any surprise at all if you’ve so much as glanced at Shopify’s 3-year stock chart? But in fact, fintech goes hand in hand with e-commerce, due to the need for credit card fraud detection. AI is getting real good at spotting the difference between ‘real’ data vs. ‘hacked’ data.
Because so many things are encompasses in a seemingly simple e-commerce transaction, fintech in e-commerce grows almost out of a necessity. An e-commerce transaction can contain many different aspects of fintech, including:
- fund transfers,
- fraud detection,
- AI chatbots
- buy-now pay-later software,
- data collection and analysis,
- mobile commerce,
- and others.
Each of the above is often a fintech company in it’s own right, so one can see just why e-commerce continues to be a significant driver of fintech growth.
9. By year 2035, AI is expected to increase labor productivity by up to 40%.
Artificial Intelligence technology is coming ‘alive’! In fact, it’s hard to keep up with its advancements, and just how much the machines know. Personally, I’ve watched the Matrix Trilogy and iRobot, so I know I’m safe, but I’m worried about those who haven’t!
In all seriousness, AI is only getting more popular among companies, and with an estimated 39% increase in profitability across all industries and economies by 2035, one can see why companies are excited. Because this percentage increase could mean a staggering $14 trillion dollars in profits.
10. This year, 90% of users will make a mobile payment with their smartphone.
(Source: WorldPay Global, EY)
How far we’ve come since that first online purchase back in 1994. Allegedly, the first ever internet purchase was a pepperoni and mushroom pizza from Pizza Hut? One can only hope that it’s true!
Fast forward through the invention of the mobile phone and the founding of PayPal, all the way to the year 2020 where 9-out-of-10 smartphone users are said to have made a mobile payment. And the global mobile-payment market sits at over $1 trillion dollars!
Furthermore, as early as 2022 mobile transactions are estimated to grow by 28%. A not-so-surprising fintech statistic, considering that 60% of consumers seek to transact with their financial firms through a single platform such as a mobile app, according to Ernst & Young.
11. By 2022, app store consumer spending is projected to increase by 92% to $157 billion worldwide.
(Source: App Annie)
Relying on the existing installs and a combination of a rapidly growing user-base, as well as an increasing spend per device in seasoned markets (US, Korea, Japan, Germany, UK), app stores are expected to pull in $157 billion in consumer spend by 2022.
If we zoom in on the per device level, the spend per device in 2017 was $20.94 and the figure is estimated to jump 22.5% to $25.65 in 2022. By that year, almost 80% of millennials in the US are expected to become digital banking users.
Lastly, the Japanese annual per device spend is expected to exceed $140 by 2022. True to form from the land that brought us Nintendo and PlayStation, Japan’s per annum spend will be six times the global average!
12. The use of cash at all point of sales has dropped by 42% since 2019
With the legacy method of payments such as cash and physical credit card swipes taking a backseat to digital wallets and buy-now pay-later methods, it’s as if we’re slowly ushering into that promised digital future. We don’t have flying cars everywhere just yet, but they are learning to drive themselves.
Fintech future trends don’t bode well for cash either, as they project cash to be the least-used payment method in the coming four years. Already, consumers are shunning the old loyal companion, with a 32% reduction in usage since 2019.
Though, let’s not forget that these fintech stats in particular may be misleading, as cash was highly discouraged during the course of the global covid-19 pandemic. Nonetheless, it may have only accelerated the inevitable.
What Does the Banking Sector Think of Fintech?
13. 88% of legacy banking companies fear they’ll lose revenue to fintech firms.
Fintech has the majority of banks, insurers, and investment managers pretty worried that they’ll lose revenue if they don’t keep up with the innovative services being created and offered by fintech.
And we’re not discussing chump change either, the respondents believe up to 25% of revenue is at risk. In contrast, the 2016 percentage of financial services respondents who saw fintech as a threat was at 83%; highlighting the ‘getting to grips‘ with innovation a lot of legacy firms are experiencing.
14. Goldman Sachs estimated fintech to disrupt $4.7 trillion in revenue.
(Source: CB Insights)
Going as far back as 2009, Goldman has strived to be one step ahead of the game by intensifying their investments into fintech startups. Like its competitor JP Morgan Chase, Goldman has long been sounding alarms of revenue disruption by the new tech-enabled or fintech participants.
Within fintech specifically, Goldman has zeroed in on two areas they saw ripe for the picking: payments and big data. Interestingly, unlike it’s competitors Goldman was also not afraid to invest into the digital currency / bitcoin space, pioneering the way for big bank investments into crypto.
15. 82% of traditional financial companies plan to increase fintech partnerships in the next 3 to 5 years.
The majority of global banks, investment managers, and insurers plan to partner up with fintech in the near future. Furthermore, roughly 60% of credit unions, as well as almost 50% of banks in the U.S. are of the belief that these partnerships are critical in driving innovation and revenue streams.
Yet, 50% of fintech executives express struggles in finding the right collaborative bank/partner for them on their quest to disrupt consumer banking. One potential cause for this incompatibility, in some cases, may be due to the slow-moving nature of legacy institutions.
It is estimated that roughly 20% of legacy banking firms have the agile capabilities to work and keep up with fintech companies in a synergistic mutually beneficial way. On the flip side, the biggest concern for established companies continues to be IT and cyber security.
16. 63% of insurance company CEOs believe IoT will be strategically important to their business.
‘IoT’ or the Internet of Things are basically devices that self-report in real time. So think of things like activity trackers like Fitbits, home security, AR glasses, voice assistants like Alexa and Siri, smart cars like Tesla, smart appliances, etc.
It is expected (read: has been doing so for years) that IoT will be play a significant role in the manner by which businesses collect and analyze previously inaccessible customer data. In turn, savvy businesses will capitalize on this data goldmine to drive growth and innovation.
Do you ever find yourself talking about something with a friend or family, only to see it show up on your Instagram Feed as a sponsored ad? Weird, right!? Well, it may just be the beginning of it all.
17. Over 25% of people are open to switching banks in the next 90 days.
(Source: JP Morgan Chase, Foresight Research)
Digital banking and fintech go hand-in-hand, and a recent digital banking attitudes study by Chase (of both Chase and non-Chase customers) revealed that, among other things, the overwhelming majority of customers feel that they save time by managing their finances digitally.
Furthermore, according to Foresight Research it seems as if the contactless nature of the 2020 covid-19 pandemic has exacerbated consumer sentiments to switching financial institutions on a dime.
Whereas prior to the pandemic only 12% of customers were leaving their financial institution for another, it is projected that between 2020-2022 this number will jump to 27% for large banks.
18. 44% of TMT and 37% of FS organizations have incorporated emerging technologies into the products and services they sell.
Technology, Media and Telecommunications (TMT) and Financial Services (FS) companies used to be distinguishable, but as technology advances and time goes on, the line is becoming blurry.
TMT companies are all of a sudden applying for FS licenses, and in turn FS firms are calling themselves tech companies. What gives!? Fintech. Financial technology is driving this change.
Both are incorporating fintech into their products and services with the end-goals of sharpening operational efficiency, reducing costs, improving the customer experience, and overall improving the appeal of their products and services.
How Much Is Being Invested Into Fintech?
19. Top 10 global fintech deals in First Half of 2021
|Refinitiv||$14.8 billion||London, UK||Institutional/B2B|
|Robinhood||$3.4 billion||Menlo Park, USA||Wealth Management|
|Verafin||$2.75 billion||St. John’s, Canada||Institutional/B2B|
|Itiviti||$2.6 billion||Stockholm, Sweden||Institutional/B2B|
|Divvy||$2.6 billion||Draper, USA||Payments|
|SoFi||$2.4 billion||San Francisco, USA||Lending|
|NuBank||$1.5 billion||Sao Paulo, Brazil||Banking|
|Paysafe Group||$1.45 billion||London, UK||Payments|
|Acima Credit||$1.4 billion||Sandy, USA||Lending|
|BTC(.com)||$1.3 billion||Los Angeles, USA||Blockchain/Crypto|
20. First half of 2021 saw record-breaking investment in Fintech by VCs
In all of 2020 fintech investments totaled to $121.5 billion. This is including all mergers & acquisitions, private equity, and venture capital deals. But this fintech growth statistic shows us that in just the first half of 2021 the investment figure is at a whopping $98 billion dollars.
Venture Capital (VC) investments alone accounted for a record $52.3 billion globally in H1 2021, which is more than double the $22.5 billion figure for the second half of 2020. To put this into perspective, the annual record for 2018 was $54 billion.
21. Fintech startups saw 2,456 deals in just the first half of 2021.
This fintech market stat highlights a new record for fintech deal volume. The largest venture capital fintech rounds in H1 2021 were Robinhood’s IPO at $3.4 billion, Nubank from Brazil at $1.5 billion, Sweden’s ‘buy-now pay-later’ service Klarna at $1.9 billion, the German wealthtech Trade Republic at $900 million.
The United States accounts for more than half of the global total in H1 2021, with $42.1 billion in investments. Also, following a pandemic-driven stalemate, cross-border mergers and acquisitions rose sharply, from $10.3 billion in 2020 to $27.7 billion in just the first two quarters of 2021.
22. 2019 Global fintech investments reached almost $216 billion dollars
(Source: Statista III)
That’s a $67+ billion jump from just a year prior where the total was $147.9 billion for investments into fintech companies across the globe. To illustrate the seeming magnitude of these numbers, consider that the total of all investments into fintech between 2010 and 2015 was $150.4 billion!
During the 2020 pandemic stricken year, worldwide investments into financial technology ‘dropped’ by a third to $121.5 billion, which still makes it the 3rd biggest year on record. Transitioning out of the pandemic, the first half of 2021 is already at $98 billion as mentioned above.
Which Countries Are Leading the Way in Fintech?
23. Fintech investments and number of deals by region
Let’s take a look at how much was invested into fintech across the globe.
- The Americas – 1,188 deals totaling $51.4 billion
- Europe Middle East & Africa (EMEA) – 792 deals totaling $39.1 billion
- Asia Pacific – 467 deals totaling $7.5 billion
H1 2021 fintech investment highlights from across the globe:
- Canada pulled in a record breaking $4.8 billion in fintech investments
- Germany surpassed $2.5 billion
- UK financial technology investments were over $24 billion
- Ireland pulled in an incredible $900 million in first half of 2021
- Saudi Arabia saw it’s first VC round of over $100 million
- Israel saw a record level of fintech investing in Q2 2021
- China attracted $1.3 billion, its best result since second half of 2019
- Australia started the year with an impressive $890 million
- India attracted over $2 billion, almost matching its total for all of 2020
As you can see from the above, 2021 has experienced an incredibly robust investments into fintech across the globe. With deals ranging from wealthtech, to cyber, to crytpo, and many others.
24. 10 Largest Fintech Ecosystems in the World
(According to the Global Fintech Index Country Rankings 2021, the top 20 fintech countries are:)
|1. United States||11. Estonia|
|2. United Kingdom||12. Canada|
|3. Israel||13. Finland|
|4. Singapore||14. Brazil|
|5. Switzerland||15. China|
|6. Australia||16. Spain|
|7. Sweden||17. Uruguay|
|8. The Netherlands||18. Ireland|
|9. Germany||19. Russia|
|10. Lithuania||20. Denmark|
25. 39% of fintech deals in 2019 were done outside of the major markets (US, UK, and China)
(Source: CB Insights)
Our world has become interconnected like never before, and finding good deals has become easier than ever, relatively speaking. And though the US still dominates this market, especially judging by the numbers from first half of 2021, other regions and nations have stepped their game up as well.
According to fintech statistics from 2019, 39% of the deals were made outside of the major markets. Which means fintech hubs are gaining ground all over the globe and new markets are rising up.
For example, one region that saw an increase in fintech funding in 2019, despite the political instability in the region, was South America. With Brazil’s NuBank fintech becoming the regions first unicorn back in 2018.
26. Asia Pacific region is expected to account for more than half of global fintech market share by 2024
(Source: Deloitte, KPMG)
Back in 2019 Deloitte projected the Americas to account for roughly 33.5% of global market share by 2024. But as we saw with KPMG’s latest ‘Pulse of Fintech’ report, the U.S. alone accounted for almost half of all the $98 billion global fintech deals done in the first half of 2021.
Deloitte originally had the Asia Pacific (APAC) region accounting for 51% of the fintech market by 2024, interestingly enough that is how much of the market the Americas currently hold.
Time will tell whether Deloitte’s forecast may yet prove to be the case. Furthermore, they had the Europe, Middle East, and Africa (EMEA) region accounting for just 15% of the market by the same year.
27. 8 of the top 10 biggest fintech deals in 2020 were US based companies
(Source: KPMG, Statista IV)
This fintech stat encompasses venture capital investments, private equity, and mergers and acquisitions. US based deals included ones by the likes of TD Ameritrade, Credit Karma, Vertafoe, Honey Science, and others.
However, as of first half 2021, this top ten dominance by the US seems to have been slightly decreased. Five of the top ten global fintech deals done by companies based in the US for H1 2021. With Robinhood leading the way, and the likes of Divvy and SoFi in the mix as well.
What Are Some of the Biggest Fintech Companies?
28. Who are the major players in Fintech? (20 Biggest Fintech Companies)
(Source: RankRed, valuations fluctuate with time)
|Ant Financial||$150 billion||China|
29. Around 10,605 fintech startups exist in the Americas.
(Source: Statista V)
That’s right, more than ten thousand, as of February 2021. With the United States comprising the bulk of this figure. For example, in 2020 there were 8,775 fintech startups in the US; and as recently as 2019 the nation had 48 fintech unicorns valued at over $180 billion dollars.
Diving deeper into these fintech startup statistics we find that as of Q1 2021, the Asia Pacific region had around 6,129 fintech firms while the Europe, Middle East, and Africa region had 9,311.
Fintech Job Statistics and the Industry’s Future
30. A shocking 42% of companies claim to have a shortage of AI experts.
(Source: CSET, Deloitte)
Tech giants by the likes of Amazon, Facebook, Google, and others are desperately on the hunt for employees with expertise in Artificial Intelligence. Yet there exists a shortage of computer scientists well versed in this domain. And as for the ones who do have expertise, the companies are fighting over them.
The US government is taking notice of this grim fintech stat as well. They’ve since launched initiatives such as 2021 National Defense Authorization Act and the National Security Commission on Artificial Intelligence in the hopes of growing and cultivating the domestic AI labor force.
While Deloitte’s assessment has half of companies claiming they’re experiencing shortages in AI experts. The CSET’s most recent report as to the labor dynamics of the U.S. A.I. workforce, published in April of 2021, similarly concluded that there is sufficient evidence for robust future growth in demand for Artificial Intelligence employees and AI related skill-sets.
31. The average annual fintech salary in the US is $125,000.
According to recent data from Talent, based on 1988 reported salaries, the current average for a fintech job in the United States is $125,000 dollars. Which is equivalent to $64.10 per hour.
On the higher end, experienced workers are making $184,715 and on the lower end entry-level employees typically start their fintech careers at $85,000 going into 2022. Fintech salaries are the highest in New York and Connecticut, which means the Hedge Funds and Wall Street are snatching them up quick!
32. By 2024, blockchain tech is set to hit $19 billion dollars.
(Source: KPMG, Gartner)
Have you purchased crypto lately? Been keeping up with the doge coin craze? If not, there’s a good chance you’ll run into more crypto and blockchain talk in the coming years. This fintech oriented industry is expected to boom to almost $20 billion dollars by 2024.
As of 2021, it is projected to reach $6.6 billion for the year, which means it will almost triple in the coming 3 years. According to most experts, we are still at the early stages of blockchain technology, with just under a quarter of people around the world being somewhat familiar with the concept.
Of particular interest is how the technology will play out on the global scale, and whether China’s attempts to challenge the dominance of the U.S. dollar through a state sponsored digital currency will materialize. Nevertheless, by 2030 the overall business value brought on by blockchain is expected to skyrocket to $3.1 trillion.
33. Peer-to-peer digital lending is expected to rise to $912.43 billion by 2028
(Source: Reports and Data)
At a compounding annual growth rate (CAGR) of 26.6%, the P2P lending market is expected to sky rocket over the next decade, reaching almost $1 trillion dollars. This market was worth $43.16 billion in 2018, so the projected 2028 figure is no small feat.
Peer to Peer (P2P) lending market is driven by low market risk, affordable operating costs, and increasing implementation of online apps. While the Americas are expected to be a close second with 28%, the Asia Pacific Region is projected to dominate this market with a 40% share by 2026.
Note on the numbers used in the article: In an effort to paint a fuller picture, the figures in this article were aggregated from numerous credible sources, who reported the results of their surveys at various points in time.
So, what do you think? Is fintech a threat to banks? Or are they well positioned to acquire these disruptive innovators and show them how business is done once you hit a certain figure?
Because the question is no longer whether fintech will disrupt the financial services industry, that’s already happening as evidenced by the fintech statistics above.
The question now is which companies will expertly adapt to this emerging new world and come on top as leaders? Tough to say, but as long as I can still buy a coffee with my phone even when I’ve left my wallet at home, I’m not complaining!
Research & Markets: Global Fintech Market (2018-2023) | Ernst & Young: EY Global FinTech Adoption Index 2019 | CB Insights: Global Fintech Report Q2 2019 | Statista I | Statista II | eMarketer | McKinsey | IndustryARC: 2021 Fintech Market Overview | Accenture Insights: AI | WorldPay: Global Payments Report | App Annie: 2017-2022 App Economy Forecast | PwC: Global Fintech Report 2019 | CB Insights: Goldman Sachs Investment Activity | PwC: Financial Services Technology | JP Morgan Chase: Digital Banking Attitudes Study | Foresight Research | KPMG: Pulse of Fintech 2021 | Statista III | CB Insights: 2019 Fintech Trends to Watch | Deloitte: Fintech Disruption | Statista IV | Center for Security and Emerging Technology (CSET) | Talent: Fintech average salary in USA 2021 | Gartner: Blockchain’s Digital Disruption Profile | Reports and Data: Peer to Peer (P2P) Lending Market